Portfolio
Below are a few examples of the work RVA Communications delivered for clients. Additional samples are available upon request.
Virginia Home for Boys and GirlsRVA Communications landed more than 100 media stories for Virginia Home for Boys and Girls to help the nonprofit increase its community awareness. The one-year project resulted in front-page newspaper stories, TV stories, live interviews, online pieces and magazine features.
Style Weekly
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Richmond Times-Dispatch Front Page
Richmond Magazine
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Virginia Supportive Housing
Virginia Supportive Housing wanted to inform the public about new research findings released on their A Place to Start program, which places individuals experiencing chronic homelessness and serious mental illness into immediate housing. RVA Communications developed a celebration event to highlight the success of the program and spotlight the “real people” who benefit from the program – homeless individuals. We conducted interviews with the individuals and pitched compelling human-interest stories to the media. Ten local media stories were obtained, including a front-page Richmond Times-Dispatch story, a PBS documentary segment, radio interviews, five TV news stories, newspaper articles and a live TV interview.
Virginia Community Healthcare Association
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The Virginia Community Healthcare Association trains healthcare.gov workers at their 29 community health centers in Virginia. RVA Communications helped plan a two-day conference for workers to learn how to write outreach plans and how to develop effective activities to reach target audiences about affordable health insurance options. Dena Reynolds, Owner of RVA Communications, presented on various communications topics, including writing strategic plans, measuring results and garnering media attention. After the successful conference, Reynolds also led conference call meetings to follow-up on outreach plans and public relations efforts in the service areas across the state.
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project:HOMES
RVA Communications helped inform ElderHomes’ donors, partners and the community about their new name: project:HOMES. The goal was to re-brand ElderHomes as an agency improving lives while informing their audiences about the name change. RVA Communications wrote an integrated public relations launch plan with media relations, community relations, internal communications and advertising strategies for the three months leading up to the name change. We developed letters, internal messaging and new marketing materials to provide consistency in the organization. We also coordinated a media blitz for project:HOMES informing the public about their critical work in the community while introducing their name change. More than a dozen media stories and live interviews ran promoting project:HOMES, as well as an advertising campaign on WCVE’s “Morning Edition” to target new donors and corporate support.